Conversion Map - Crew
Canonical Crew conversion model for turning evaluators into customers. The final approval authorized research/crew/conversion-map.md, research/crew/conversion-map-interview.md, and the next route to $transaction-map research/crew.
status: confirmed product path: research/crew/ canonicalized: 2026-07-07
Canonical Outputs
research/crew/conversion-map.mdresearch/crew/conversion-map-interview.mddocs/history/archive/2026-07-07/094753/Conversion Model
Crew converts when an evaluator sees a cross-tool cost fact that no single vendor dashboard can show, then turns that fact into proof for the decision context.
Evaluation Paths
| Dimension | Platform Engineering Lead | Startup CTO |
|---|---|---|
| Trigger | Finance or leadership asks which team spent what; budget volatility; tool sprawl. | Personal/team bill shock; per-developer spend feels high; keep/cut/switch question. |
| Trial | Connect at least two providers or one provider plus team/cost-center mapping. | Connect billing and reach a dashboard in under five minutes. |
| Proof | Attribution coverage, export/share workflow, anomaly explanation, cost-per-output view. | One surprising spend fact that changes a tool decision. |
| Decision cycle | 2-6 weeks with sales assist after activation signals. | 1-3 days, self-serve and card-friendly. |
| Conversion event | cfo_question_answered. | aha_surprise_logged. |
Buyer Roles And Proof
| Role | Conversion Job | Proof Required |
|---|---|---|
| Platform Eng Lead | Champion, buyer, primary user. | Cross-tool per-team attribution, coverage confidence, exportable leadership answer, no workflow disruption. |
| Startup CTO | Buyer and self-serve primary user. | Fast surprise insight, per-developer cost view, low entry cost, no setup call. |
| VP Eng / CTO | Economic buyer for larger accounts. | Budget governance story, tool ROI narrative, avoided surprise or consolidation decision. |
| Finance / FP&A | Influencer and recurring consumer. | Team/cost-center allocation, forecast, export, audit trail for showback. |
| Security / Compliance | Blocker in larger accounts. | Read-only scope, data access explanation, retention posture, vendor-account permissions. |
Caveats Preserved
Packaging, onboarding, GTM, analytics, provider attribution, and current GitHub official-doc verification remain follow-up gaps. Conversion remains separate from checkout, payment, fulfillment, receipts, refunds, cancellations, disputes, and trust-state flows.
Approval Record
The final compiled response had response_status: complete, approval_status: ready-for-agent-review, required_gate_status: complete, and no unanswered required questions.
- Approved canonical map target:
research/crew/conversion-map.md. - Approved interview artifact target:
research/crew/conversion-map-interview.md. - Approved caveats: packaging, onboarding, GTM, analytics, provider attribution, and GitHub official-doc verification remain gaps.
- Approved next route:
$transaction-map research/crew.
Next Steps
- Run
$transaction-map research/crewfor checkout, payment, fulfillment, receipt, refund, dispute, and trust-state flows. - Run monetization or packaging research before setting plan names, prices, or limits.
- Validate provider-level attribution feasibility before promising chargeback workflows.