Active Scope
Flat-mode Draft Stonk research under research/. No product-path subdirectory is active.
Stage zero interrogation
This page checks the assumptions that should shape positioning before the framework-selection gate. Confirm what is right, correct what is wrong, and add the customer language or competitive context that is missing.
interrogation/positioning-r2-draft-stonk.htmlFlat-mode Draft Stonk research under research/. No product-path subdirectory is active.
Hard prerequisites are present: research/icp.md and research/competitive-analysis.md. The strong-default journey map is also present at research/journey-map.md.
State G: no positioning run manifest, positioning framework intermediate, canonical research/positioning.md, or interrogation handoff exists.
This round does not approve frameworks, run research, rank positioning choices, or write canonical positioning artifacts.
| Source Category | Readiness | Reason |
|---|---|---|
| ICP | High | Canonical ICP exists and defines primary, secondary, and organizer roles. |
| Competitive alternatives | High | Canonical competitive analysis maps direct, adjacent, and informal alternatives. |
| Journey / aha moment | Medium-high | Canonical journey map identifies trust, first pick, equal-dollar standings, and social payoff. |
| Customer language | Low-medium | Language is inferred from research artifacts; no customer-feedback file or interview set exists. |
The positioning should speak first to U.S. finance-curious social retail players: people who want to test market instincts socially without real-money trading, prizes, brokerage behavior, or investment advice.
The customer is most likely comparing Draft Stonk against doing nothing, group chats, screenshots, spreadsheets, watchlists, paper-trading simulators, school-oriented stock games, and fantasy-sports mental models.
The wedge is turning a stock opinion into a quick, fair, visible fantasy-style competition, with equal-dollar standings as the aha moment.
Positioning should start in market-positioning mode because there is no active product, production behavior, analytics, support log, interview set, or research/customer-feedback.md.
The most legible category frame is "fantasy football, but for stocks": a game-first social draft, not a trading simulator, education platform, brokerage tool, paid contest, or advice product.
Likely anchoring phrases include "I knew that stock would run," "let's settle it," "play without putting money in," and "paper trading feels too serious."
Which alternatives would the first target user truly consider in the same moment: group chat, spreadsheet, paper trading, watchlist, fantasy sports, education game, doing nothing, or something else?
Should this run stay in market-positioning mode, or is there real customer feedback that should move it to product-positioning mode?
What phrase should positioning anchor on because it sounds like the user, not the product team?
What must Draft Stonk explicitly avoid sounding like?
Answer what you can, then compile YAML and paste it into a fresh Codex session that invokes $positioning. Partial answers are acceptable; the next run will decide whether to ask a follow-up round or move to a coverage checkpoint.