Stage zero interrogation

Positioning Interrogation Round 1 - Draft Stonk

This page checks the assumptions that should shape positioning before the framework-selection gate. Confirm what is right, correct what is wrong, and add the customer language or competitive context that is missing.

Status: round-one answers consumed on 2026-06-23; checkpoint emitted as interrogation/positioning-r2-draft-stonk.html

Scope Evidence

Active Scope

Flat-mode Draft Stonk research under research/. No product-path subdirectory is active.

Resolved from the absence of active research/{slug}/ product paths and the presence of flat-mode canonical research files.

Prerequisites

Hard prerequisites are present: research/icp.md and research/competitive-analysis.md. The strong-default journey map is also present at research/journey-map.md.

Current Loop State

State G: no positioning run manifest, positioning framework intermediate, canonical research/positioning.md, or interrogation handoff exists.

Boundary

This round does not approve frameworks, run research, rank positioning choices, or write canonical positioning artifacts.

Evidence Readiness Snapshot

Source CategoryReadinessReason
ICPHighCanonical ICP exists and defines primary, secondary, and organizer roles.
Competitive alternativesHighCanonical competitive analysis maps direct, adjacent, and informal alternatives.
Journey / aha momentMedium-highCanonical journey map identifies trust, first pick, equal-dollar standings, and social payoff.
Customer languageLow-mediumLanguage is inferred from research artifacts; no customer-feedback file or interview set exists.

Assumptions To Confirm Or Correct

Target Segment

[from research/icp.md]

The positioning should speak first to U.S. finance-curious social retail players: people who want to test market instincts socially without real-money trading, prizes, brokerage behavior, or investment advice.

Competitive Alternatives

[from research/competitive-analysis.md]

The customer is most likely comparing Draft Stonk against doing nothing, group chats, screenshots, spreadsheets, watchlists, paper-trading simulators, school-oriented stock games, and fantasy-sports mental models.

Value Wedge

[from research/journey-map.md]

The wedge is turning a stock opinion into a quick, fair, visible fantasy-style competition, with equal-dollar standings as the aha moment.

Detected Mode

[from repo + research gap]

Positioning should start in market-positioning mode because there is no active product, production behavior, analytics, support log, interview set, or research/customer-feedback.md.

Category Frame

[from README.md + competitive analysis]

The most legible category frame is "fantasy football, but for stocks": a game-first social draft, not a trading simulator, education platform, brokerage tool, paid contest, or advice product.

Customer Language

[inferred from research/icp.md]

Likely anchoring phrases include "I knew that stock would run," "let's settle it," "play without putting money in," and "paper trading feels too serious."

Open Positioning Questions

Actual Alternative Set

Which alternatives would the first target user truly consider in the same moment: group chat, spreadsheet, paper trading, watchlist, fantasy sports, education game, doing nothing, or something else?

Mode Override

Should this run stay in market-positioning mode, or is there real customer feedback that should move it to product-positioning mode?

Customer Phrasing

What phrase should positioning anchor on because it sounds like the user, not the product team?

Category Boundary

What must Draft Stonk explicitly avoid sounding like?

Compile Responses

Answer what you can, then compile YAML and paste it into a fresh Codex session that invokes $positioning. Partial answers are acceptable; the next run will decide whether to ask a follow-up round or move to a coverage checkpoint.

No YAML compiled yet.